In persuasive writing, what is the purpose of using emotional appeals?

In persuasive writing, the use of emotional appeals is a powerful tool aimed at evoking feelings that resonate with the audience and align those feelings with the writer's position. Emotional appeals can stimulate a variety of emotional responses such as empathy, fear, excitement, or anger, which can significantly influence a reader’s perspective and encourage them to take action or change their beliefs.

For instance, an emotional appeal in a persuasive essay about environmental issues might highlight the devastation of wildlife to provoke sadness and motivate readers to support conservation efforts. By connecting with audiences on an emotional level, the writer strengthens their persuasive argument, making it more compelling and impactful, as people often make decisions based on feelings more than on logic alone.

In contrast, the other options do not accurately reflect the role of emotional appeals. Distraction from the main argument and summarizing opposing viewpoints divert focus away from the intended persuasion. Establishing credibility through facts and evidence is key in logical appeal but does not align with the primary aim of emotional connection that persuasive writing seeks through emotional appeals.